http://www.pagedesignltd.com/blog/ The latest Blog feeds from www.pagedesignltd.com en-us Sat, 14 Mar 2026 07:10:42 +1300 Rocketspark http://www.pagedesignltd.com/blog/post/161730/send-me-my-design-in-word/ My client is frustrated that they have to come back to me to make changes to their brochure (designed 5+ years ago).  They want me to supply them with a Word file (.doc) so they can make their own edits without needing a graphic designer to make their changes (and then provide print-ready PDFs). It's completely infuriating to them to have to pay AGAIN for changes to the artwork we did in 2018 that is already paid for! I understand that across the board, small businesses want to save mo... Mon, 09 Mar 2026 17:44:39 +1300 http://www.pagedesignltd.com/blog/#post161730 http://www.pagedesignltd.com/blog/post/158593/the-onset-of-artificial-intelligence/ It's interesting - especially after having a l-o-n-g time to think about it over the summer break - to consider the role of the human when designing a new logo or branding for an exciting new business venture. All over the internet, there are advertisements advocating for Artificial Intelligence to save business owners time, making short work of tedious tasks, not to mention taking away the need for a logo designer - or any graphic designer, for that matter. AI is a wonderful tool; it's inc... Mon, 12 Jan 2026 09:15:04 +1300 http://www.pagedesignltd.com/blog/#post158593 http://www.pagedesignltd.com/blog/post/154572/rats-rotorua-triathlon-and-multisport/ I must admit an equal mixture of excitement and trepidation for the rebranding of 'RATS' (Rotorua Association of Triathlon and Multisport). Their rat logo was already a local institution, and well-loved by many. While I am always excited about a new design and branding job, I recognise that there will still be some people, including the original designer who will be gutted to see their old logo disappear. It was felt that the logo had run its course and that a lot of the club members weren'... Tue, 21 Oct 2025 10:14:54 +1300 http://www.pagedesignltd.com/blog/#post154572 http://www.pagedesignltd.com/blog/post/130085/logo-file-types/ I often get asked what file types I supply when designing a logo. Rather than get into technical speak I explain that I provide two types of files - vector(print) or raster (web use/internal documents). The vector files can be enlarged as big as the moon or as small as a stamp, without losing any quality - the curves remain smooth, the text crisp, the colour true and consistent... I stress that even if my client is unable to open these files, to please keep them safe as these are the 'blueprints... Fri, 14 Jun 2024 11:44:38 +1200 http://www.pagedesignltd.com/blog/#post130085 http://www.pagedesignltd.com/blog/post/129755/referrals/ I love helping new companies set up, get their branding under control, making sure their online presence looks pristine and seeing them step confidently forth into the business world being proud of their brand identity. They have the tools to run their businesses and thrive in the marketplace, knowing they are perceived as professional and trustworthy. Often, for a long time, these companies won't require any of my design skills after their setup, so it's really an amazing service if they refer ... Wed, 05 Jun 2024 11:39:41 +1200 http://www.pagedesignltd.com/blog/#post129755 http://www.pagedesignltd.com/blog/post/116761/branding-what-are-you-without-it/ I was heading into town with my family to collect something, when I noticed something different in the environment. For some reason I was noticing a building facade in the distance. "Was that wall always yellow?" I asked my husband. He didn't know what I was referring to, but to be fair, he was the actual driver. "Huh?" was (the usual) response from my 17 year old son. Suddenly I understood. It had been painted in preparation for a new company that was to inhabit the building - and I KNEW E... Wed, 24 Jan 2024 13:05:30 +1300 http://www.pagedesignltd.com/blog/#post116761 http://www.pagedesignltd.com/blog/post/113248/branding-for-allrecruits/ It's all about Recruiting - both for the individual candidates searching for a job and the corporates looking to fill a position. It's new to New Zealand and the team at AllRecruits wants to show their clients they go above and beyond to make the right combinations happen. To begin the process we discussed company values, preferences, competitors, potential colour schemes and any special requirements needed for the business.The logo design process was an exciting phase to settle on a primar... Fri, 03 Nov 2023 16:12:41 +1300 http://www.pagedesignltd.com/blog/#post113248 http://www.pagedesignltd.com/blog/post/110424/secure-websites/ "The connection to www.xyz.com is not secure" Have you ever changed your mind when you saw this warning while browsing the internet? Did it make you consider whether you really wanted to continue visiting that website?  What about your own website? Does this happen to your potential clients when they're wanting to visit your website? Hopefully not. But chances are, if you've built your site yourself, it may be something you're not aware of, or perhaps it's an extra cost you're not... Tue, 19 Sep 2023 11:20:29 +1200 http://www.pagedesignltd.com/blog/#post110424 http://www.pagedesignltd.com/blog/post/106179/logo-design-process/ So we've had a meeting and discussed the logo you require. I will then spend a couple of days trying not to think about your logo. Inevitably, that's an invitation for my brain to sneakily think about it anyway, and pop ideas into my head at random times. I’ll have a thorough read of the brief and research other related logos (competitors?) online. This will sometimes highlight a couple of ideas to explore, together with what I have potentially already sketched. (Yes! Doodles are my way to wor... Fri, 23 Jun 2023 14:21:35 +1200 http://www.pagedesignltd.com/blog/#post106179 http://www.pagedesignltd.com/blog/post/105768/why-eps/ When your logo files get sent to you, you will find several types of files, some of which you probably can't open - don't move them to the trash! These are most likely your vector file versions. I create your logo in a vector-based program so that your logo can be represented as large as the moon if necessary - or even as small as a stamp - without losing any of its crispness, clarity, or quality. Unlike files created using pixels (little squares of colours, like in Photoshop) vector files ... Thu, 15 Jun 2023 10:52:00 +1200 http://www.pagedesignltd.com/blog/#post105768