Osbornes Funeral Directors
Osbornes is a well known family run Funeral Directing business that has been helping the Rotorua community for 30+ years. The old logo and look was a little dated and tired - the perfect case for rebranding.
The first task was to get the logo right - just the right amount of dignity and empathy while retaining a look of openness and professionalism.
The tagline: "Quality · Sincerity · Trust" served well to reinforce their caring persona.
Branding and Printing
We systematically replaced the old logo with the new one, from doormats to business cards, all signs, even invoice books. In some cases we used the logo in reverse eg. the sign outside.
- Compliment Slips
- Name badges
- Wall canvas
- Personal cards
While the new look wasn't necessarily the reason for a swathe of awards, I'd like to think it helped!
- Westpac 2016 Service Provider Business Award
- Westpac 2016 Emerging Young Leader of the Year Award - Richard Fullard
- Westpac 2016 Customer Service Award
- Westpac 2020 Essential Business of the Year Finalist
Even the rebrand needs tweaking
The new look
To clarify further what Osbornes is about, the words "Funeral Directors" was added and the tagline "Quality, Trust, Sincerity" maintained as a tagline where necessary, but not as part of the logo.
A bright pink and white flower was added to advertising and business cards, calendars etc as a branding element - something to distinguish Osbornes from other funeral homes, adding a little splash of optimistic colour.
Yes, Osbornes was brave enough to pave the way in Rotorua and hold a 'Death Café" where the public was invited to share a coffee and a snack and talk about death and dying and the process involved for he Funeral Directors.
This event was really well received and an after hours 'Café" held with wine and nibbles.