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Branding - huh?

Here is an example of the different treatment of three companies by the same designer (Linda from Page Design).  All three have a fish in their logo. All three mention 'fish' (fishing/fisherman).Each company clearly has a different voice, a different personality to portray. Someone wanting a tranquil afternoon with friends will possibly not look at Slaughter Fishing to find out what they're about. Slaughter Fishing Charters evokes energy and a passion for a challenging hunt, whereas Fi...

A brave client

Man Maintenance at Bay Urology I was briefed about the erectile dysfunction clinic at Bay Urology (Tauranga, NZ) and spent some time thinking about how to convey this one. The name of the clinic took a while to be decided upon, but once Liam let me know it was “Man Maintenance” I was thrilled to see a bit of humour come through in what is surely a low moment in anyone’s life when they need to attend an erectile dysfunction clinic.  So many ideas came to me but most overpowering was th...