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Website costs explained

It can be such an overwhelming phase of your life trying to launch your new business, getting your branding on track and getting a website built. There just seem to be so many added costs involved over and above the cost for building a site.  What am I paying for? The short answer: the domain name (also known as a "url" or web address), the web hosting and the web build. (Potentially you're also paying for an email address). I really like the analogy of thinking of this whole process like b...

September 20, 2022

Logo design questionnaire

This is a great exercise to figure out what you're looking to achieve with your new business venture and how you want to be perceived by your ideal client.  It will make you think about your values, your brand personality and your brand voice - these may not even have occurred to you before  This will help me get an insight into your logo design project and also assist me keep some branding options in mind for later... Feel free to download the questionnaire below. ...

August 4, 2022

What's a vector file?

Things that are created using software that is vector based use mathematical formulas on a grid system... perfect for things like logos. Logos always need to represent perfectly no matter where they are placed and vectors allow a crisp edge at all times. ...

July 26, 2022

Too many cooks…

It can be tempting to divvy up every part of your business to different outfits, but you have to ask yourself if by doing that, you could potentially be watering down your brand? Every new person, every new business, has their own take on your brand guidelines (if you even have any!) so their vision is guaranteed to be slightly (or completely) different to your original brand designer.  As a designer, I love creating business brands from a blank slate. Each client and their business becomes...

April 18, 2022

Considerations for a logo design

One of the very first steps many business owners take when launching their new venture, is engaging a graphic designer to create a logo for their new business.  Some clients have a clear idea of what they want whereas others may not even know what they're going to call their business!  Some things to consider …   Have you thought about your business name? Is it relevant? Have you registered your company name? Is it available? Have you checked whether a web domain ...

April 17, 2022

What logo files are supplied?

I supply all manner of logo filetypes to be used for printing, as well as clear and crisp web files to use on your desktop or within your own internal presentations. Print files  Files that professional printers/designers request are vector files - these can be enlarged to the size of the moon without losing any quality. They can be reduced to the size of a stamp and still retain detail. I design using Adobe Creative Suite and supply .eps, .ai and .pdf vector f...

April 11, 2022

Branding - huh?

Here is an example of the different treatment of three companies by the same designer (Linda from Page Design).  All three have a fish in their logo. All three mention 'fish' (fishing/fisherman).Each company clearly has a different voice, a different personality to portray. Someone wanting a tranquil afternoon with friends will possibly not look at Slaughter Fishing to find out what they're about. Slaughter Fishing Charters evokes energy and a passion for a challenging hunt, whereas Fi...

April 7, 2021

A brave client

Man Maintenance at Bay Urology I was briefed about the erectile dysfunction clinic at Bay Urology (Tauranga, NZ) and spent some time thinking about how to convey this one. The name of the clinic took a while to be decided upon, but once Liam let me know it was “Man Maintenance” I was thrilled to see a bit of humour come through in what is surely a low moment in anyone’s life when they need to attend an erectile dysfunction clinic.  So many ideas came to me but most overpowering was th...

February 19, 2020 Posts 1-8 of 8 | Page
 

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