Do we need to meet up?
It is helpful to meet up and gauge whether you're a good fit for each other, but it's not always completely necessary.Having worked through the Covid years of Zoom meetings, helped show me that being able to talk is enough. A phone call is fine too, but then you may miss out on my lavish hand gesticulation while I try and find the words to describe my excitement over the potential of your job. The beginning of any job is very exciting - I can get carried away thinking about all the potentia...April 13, 2023
It's critical to have an online presence. If you think about your own behaviour when deciding to use a business for their service - don't you check their website? Or at least their social pages? Having an online presence (a website, social media page, business listings, google maps) helps your business's credibility - it verifies that you are a trusted entity… (unless of course, your website looks like it was made in 1992, that's where I can help!). At the very least have your company's l...March 2, 2023
When approached by Doug with regard to designing packaging for a premium product, I had to convince him to begin by giving his product an identity, starting with a logo. We had many discussions around the bottle, its labelling, and packaging and researched, extensively, various suppliers or options for print and construction of its packaging. Attention to detail was essential for this project, keeping in mind the application of the logo on bottle labels as well as foiled on the packaging a...February 15, 2023
Why does my company need a website?
A website is an essential tool for any small business. It allows customers to learn more about your company, its products and services, contact information, and business hours. It may also provide a platform for customers to purchase products and services online. Or perhaps your website could be used to showcase your company’s portfolio, share news and updates, and provide customer support. Even if your company is already well known, having an online presence can increase brand awareness and ...February 8, 2023
Getting a positive review is such a great reward for a graphic designer. I know many of us (maybe all of us) suffer from self-doubt at times, especially designers like me that work for themselves. We aren't immersed in the agency environment where you get to bounce ideas around with your peers or let off some steam together while you work towards launching your project.So to get a five-star google review feels wonderful.To get a compliment from another designer I asked to cast her eye over my la...December 10, 2022
World Cup Rugby 2023
When you have rugby fanatic friends who are obsessed with their national rugby team: South Africa's "Springboks"… When they get together from all over the world every 4 years to attend their team's World Cup games... When humour is the name of the game: meet the Baldy Boks.We go back to our high school days and have kept in contact over the years, but when it came time to make their 'club' (?) more of an official thing, I was delighted to create the logo/crest/emblem for my friends."...November 18, 2022
Printing and GSM
GSM: grams per square meter (of paper/card). In my opinion, when it comes to business cards, more is more. The higher the gsm, the heavier (denser) the paper is, the more quality it exudes. If you've ever been handed a flimsy, easily bendable business card, you probably weren't overwhelmed with a sense of quality, longevity or gravitas about the business it was promoting. Even if the design was amazing, but the paper was thin and easily folded, that business card missed it's...October 25, 2022
Website costs explained
It can be such an overwhelming phase of your life trying to launch your new business, getting your branding on track and getting a website built. There just seem to be so many added costs involved over and above the cost for building a site. What am I paying for? The short answer: the domain name (also known as a "url" or web address), the web hosting and the web build. (Potentially you're also paying for an email address). I really like the analogy of thinking of this whole process like b...September 20, 2022
Logo design questionnaire
This is a great exercise to figure out what you're looking to achieve with your new business venture and how you want to be perceived by your ideal client. It will make you think about your values, your brand personality and your brand voice - these may not even have occurred to you before This will help me get an insight into your logo design project and also assist me keep some branding options in mind for later... Feel free to download the questionnaire below. ...August 4, 2022
What's a vector file?
Things that are created using software that is vector based use mathematical formulas on a grid system... perfect for things like logos. Logos always need to represent perfectly no matter where they are placed and vectors allow a crisp edge at all times. ...July 26, 2022
Too many cooks…
It can be tempting to divvy up every part of your business to different outfits, but you have to ask yourself if by doing that, you could potentially be watering down your brand? Every new person, every new business, has their own take on your brand guidelines (if you even have any!) so their vision is guaranteed to be slightly (or completely) different to your original brand designer. As a designer, I love creating business brands from a blank slate. Each client and their business becomes...April 18, 2022
Considerations for a logo design
One of the very first steps many business owners take when launching their new venture, is engaging a graphic designer to create a logo for their new business. Some clients have a clear idea of what they want whereas others may not even know what they're going to call their business! Some things to consider … Have you thought about your business name? Is it relevant? Have you registered your company name? Is it available? Have you checked whether a web domain ...April 17, 2022
What logo files are supplied?
I supply all manner of logo filetypes to be used for printing, as well as clear and crisp web files to use on your desktop or within your own internal presentations. Print files Files that professional printers/designers request are vector files - these can be enlarged to the size of the moon without losing any quality. They can be reduced to the size of a stamp and still retain detail. I design using Adobe Creative Suite and supply .eps, .ai and .pdf vector f...April 11, 2022
Branding - huh?
Here is an example of the different treatment of three companies by the same designer (Linda from Page Design). All three have a fish in their logo. All three mention 'fish' (fishing/fisherman).Each company clearly has a different voice, a different personality to portray. Someone wanting a tranquil afternoon with friends will possibly not look at Slaughter Fishing to find out what they're about. Slaughter Fishing Charters evokes energy and a passion for a challenging hunt, whereas Fi...April 7, 2021
A brave client
Man Maintenance at Bay Urology I was briefed about the erectile dysfunction clinic at Bay Urology (Tauranga, NZ) and spent some time thinking about how to convey this one. The name of the clinic took a while to be decided upon, but once Liam let me know it was “Man Maintenance” I was thrilled to see a bit of humour come through in what is surely a low moment in anyone’s life when they need to attend an erectile dysfunction clinic. So many ideas came to me but most overpowering was th...February 19, 2020 Posts 1-15 of 15 | Page