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Too many cooks…

It can be tempting to divvy up every part of your business to different outfits, but you have to ask yourself if by doing that, you could potentially be watering down your brand? Every new person, every new business, has their own take on your brand guidelines (if you even have any!) so their vision is guaranteed to be slightly (or completely) different to your original brand designer.  As a designer, I love creating business brands from a blank slate. Each client and their business becomes...

April 18, 2022

Considerations for a logo design

One of the very first steps many business owners take when launching their new venture, is engaging a graphic designer to create a logo for their new business.  Some clients have a clear idea of what they want whereas others may not even know what they're going to call their business!  Some things to consider …   Have you thought about your business name? Is it relevant? Have you registered your company name? Is it available? Have you checked whether a web domain ...

April 17, 2022

What logo files are supplied?

I supply all manner of logo filetypes to be used for printing, as well as clear and crisp web files to use on your desktop or within your own internal presentations. Print files  Files that professional printers/designers request are vector files - these can be enlarged to the size of the moon without losing any quality. They can be reduced to the size of a stamp and still retain detail. I design using Adobe Creative Suite and supply .eps, .ai and .pdf vector f...

April 11, 2022

Branding - huh?

Here is an example of the different treatment of three companies by the same designer (Linda from Page Design).  All three have a fish in their logo. All three mention 'fish' (fishing/fisherman).Each company clearly has a different voice, a different personality to portray. Someone wanting a tranquil afternoon with friends will possibly not look at Slaughter Fishing to find out what they're about. Slaughter Fishing Charters evokes energy and a passion for a challenging hunt, whereas Fi...

April 7, 2021

A brave client

Man Maintenance at Bay Urology I was briefed about the erectile dysfunction clinic at Bay Urology (Tauranga, NZ) and spent some time thinking about how to convey this one. The name of the clinic took a while to be decided upon, but once Liam let me know it was “Man Maintenance” I was thrilled to see a bit of humour come through in what is surely a low moment in anyone’s life when they need to attend an erectile dysfunction clinic.  So many ideas came to me but most overpowering was th...

February 19, 2020 Posts 1-5 of 5 | Page
 

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