Logo Files

Logo design process

What happens after we meet?

So we've had a meeting and discussed the logo you require. I will then spend a couple of days trying not to think about your logo. Inevitably, that's an invitation for my brain to sneakily think about it anyway, and pop ideas into my head at random times. I’ll have a thoro...

What logo files are supplied?

Logo files: Print and Web

I supply all manner of logo filetypes to be used for printing, as well as clear and crisp web files to use on your desktop or within your own internal presentations.Print files Files that professional printers/designers request are vector files - these can be enlarged t...

RATS - Rotorua Triathlon and Multisport

Case study

I must admit an equal mixture of excitement and trepidation for the rebranding of 'RATS' (Rotorua Association of Triathlon and Multisport). Their rat logo was already a local institution, and well-loved by many. While I am always excited about a new design and branding job, ...

Logo file types

Navigating design file types

I often get asked what file types I supply when designing a logo. Rather than get into technical speak I explain that I provide two types of files - vector(print) or raster (web use/internal documents). The vector files can be enlarged as big as the moon or as small as a sta...

Why .eps?

Logo file types

When your logo files get sent to you, you will find several types of files, some of which you probably can't open - don't move them to the trash! These are most likely your vector file versions. I create your logo in a vector-based program so that your logo can be repre...