Why can't I have editable artwork?
My client is frustrated that they have to come back to me to make changes to their brochure (designed 5+ years ago). They want me to supply them with a Word file (.doc) so they can make their own edits without needing a graphic designer to make their changes (and then ...
Logo file types
When your logo files get sent to you, you will find several types of files, some of which you probably can't open - don't move them to the trash! These are most likely your vector file versions. I create your logo in a vector-based program so that your logo can be repre...
The whole package
When approached by Doug with regard to designing packaging for a premium product, I had to convince him to begin by giving his product an identity, starting with a logo. We had many discussions around the bottle, its labelling, and packaging and researched, extensively, vari...
Gsm - what is it?
GSM: grams per square meter (of paper/card).
In my opinion, when it comes to business cards, more is more. The higher the gsm, the heavier (denser) the paper is, the more quality it exudes.
If you've ever been handed a flimsy, easily bendable business card, y...
Why do I need vector files?
Things that are created using software that is vector based use mathematical formulas on a grid system... perfect for things like logos. Logos always need to represent perfectly no matter where they are placed and vectors allow a crisp edge at all times. ...
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