An overhaul for Proactive Pest Solutions
I attended a workshop over many weeks (Digital Boost) along with several other business owners trying to learn more about how best to represent one's business online. We learned many useful things and covered loads of topics, some easier to execute than others.It was near th...
Case study
I must admit an equal mixture of excitement and trepidation for the rebranding of 'RATS' (Rotorua Association of Triathlon and Multisport). Their rat logo was already a local institution, and well-loved by many. While I am always excited about a new design and branding job, ...
Thank you!
I love helping new companies set up, get their branding under control, making sure their online presence looks pristine and seeing them step confidently forth into the business world being proud of their brand identity. They have the tools to run their businesses and thrive ...
Did you notice?
I was heading into town with my family to collect something, when I noticed something different in the environment. For some reason I was noticing a building facade in the distance. "Was that wall always yellow?" I asked my husband. He didn't know what I was referring to, bu...
AllRecruits
It's all about Recruiting - both for the individual candidates searching for a job and the corporates looking to fill a position. It's new to New Zealand and the team at AllRecruits wants to show their clients they go above and beyond to make the right combinations happen.&n...
Logo file types
When your logo files get sent to you, you will find several types of files, some of which you probably can't open - don't move them to the trash! These are most likely your vector file versions. I create your logo in a vector-based program so that your logo can be repre...
The whole package
When approached by Doug with regard to designing packaging for a premium product, I had to convince him to begin by giving his product an identity, starting with a logo. We had many discussions around the bottle, its labelling, and packaging and researched, extensively, vari...
Three fishy tales
Here is an example of the different treatment of three companies by the same designer (Linda from Page Design). All three have a fish in their logo. All three mention 'fish' (fishing/fisherman).Each company clearly has a different voice, a different personality to port...
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